Sasha Dasaro  Brand Direction and Design + Selected Work


Multi-disciplinary creative specializing in a brands conceptual development, articulation and the execution of its identity. Led by research and strategy I span the spectrum of branding disciplines to create solutions in identity, design systems, packaging, digital and experiential design.


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SERVICES


Brand Research and Strategy
Messaging and Brand Voice
Product Design
Naming
Identity Design
Packaging Design
Art Direction
Web Strategy and Design
Brand Activation



AGENCY

SS+K, Siegel+Gale, Control Group, thelab NYC, EURO RSCG, Project 2050, Albert Watson Photography Inc, Cyclops Productions, The Brand Integration Group B.I.G - Ogilvy & Mather NYC


COMMERCIAL PROJECTS


Lashify, Canyon Ranch, Delta Airlines, Beefeater Gin, BakerMcKenzie, Service Year, Motorola Solutions, CVS Health, Hewlett Packard Enterprise, Tracy Reese, The Lincoln Motor Company, The Kneipp Group, GC Optics, Dos XX, Eat Drink and Be Merry (The Hair of the Dog, The Thirteenth Step, Three Sheets Saloon, Jack and Ginger’s), The Ford Motor Group/ Jaguar, Calvin Klein, Linda and LeRoy, Aveda, SoGolden Botanicals, Condé Nast, Picigin, New Era Cap Company, Macy’s, North Brooklyn Millwork, Levi’s, Jockey International, Reebok, The Estate of Elvis Presley, Do Hwa Homemade, Exxon Mobil, Motown Records, Kmart, Def Jam Records, Mc Donald’s, MTV2, Sony BMG/ ABC Networks, Yahoo, Maxwell House, Amtrack, British Petroleum


INSTITUTIONAL PROJECTS

The United Nations Department of Field Support, Smithsonian National Museum of the American Indian, The Lily Auchincloss Foundation, Voxiva, Endeavor, Office of National Drug Control Policy


ART, CULTURAL and LIFESTYLE PROJECTS

FMLY, Perverted Kaleidoscope, Studio MW, Ethan Hawkes Under the Influence, Freight+Volume Gallery, Ron Galella at Paul Kasmin Gallery, The Labyrinth Theater Company, Gallery Mesquito Calvo, Splendora, The Fader Magazine


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