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Sasha Dasaro  Brand Direction and Design + Selected Work


Multi-disciplinary creative specializing in a brands conceptual development, articulation and the execution of its identity. Led by research and strategy I span the spectrum of branding disciplines to create solutions in identity, design systems, packaging, digital and experiential design.


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New Era Cap

F.A.D.
New Era, the largest sports-liscenced head wear company in the world worked to debut their premium
Mens apparel line in tandem with the opening of their first NYC flagship store.

FAD, a luxury brand created for New Era celebrates the companies passion for detail and application of their core values. There are 22 steps in creation of each New Era pro cap: 44 eyes and hands grace each piece before shipment. FAD follows this singular dedication to quality and craftsmanship.

Advertising images for presentation.

neweracap.com