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Sasha Dasaro  Brand Design and Creative Direction + Selected Work


Specialist in brand development, articulation and the execution of identity and product. Led by strategy and collaboration  I span the spectrum of  branding disciplines to create compelling design systems, packaging, digital, retail and experiential design.


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New Era Cap

F.A.D.
New Era, the largest sports-liscenced head wear company in the world worked to debut their premium Mens apparel line in tandem with the opening of their first NYC flagship store.

FAD, a luxury brand created for New Era celebrates the companies passion for detail and application of their core values. There are 22 steps in creation of each New Era pro cap: 44 eyes and hands grace each piece before shipment. FAD follows this singular dedication to quality and craftsmanship.

Advertising images for presentation.

neweracap.com