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Sasha Dasaro  Brand Design and Creative Direction + Selected Work


Specialist in brand development, articulation and the execution of identity and product. Led by strategy and collaboration  I span the spectrum of  branding disciplines to create compelling design systems, packaging, digital, retail and experiential design.


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Lashify®

Founding Member
Creative Director

Lashify is an award winning patented lash system with half a million customers worldwide. We are the pioneers of the Underlash Technology™ the foundation of the system includes a patented wand, gossamer lash, cartridge, and micro-flex bond working together to create the most beautiful lashes in the world lashify launched in 2018 and today we are the leader and disruptor in lash technology.



https://lashify.com/


                        Product Development and Design
                        Product Naming
                        Brand Voice
                        Brand Identity and Design Language
                        Brand Guidelines
                        Packaging System
                        Art Direction
                        Retail and Interior Design


                        Photography/ Cinematography: Kevin Kay, nothingmatters, Brad Lansil, Justin Joyner, Beau Nelson

                        Designer: Abigail Wiantono