Sasha Dasaro  Brand Design and Creative Direction + Selected Work

Specialist in brand development, articulation and the execution of identity and product. Led by strategy and collaboration  I span the spectrum of  branding disciplines to create compelling design systems, packaging, digital, retail and experiential design.




Founding Member
Creative Director

Lashify is an award winning patented lash system with half a million customers worldwide. We are the pioneers of the Underlash Technology™ the foundation of the system includes a patented wand, gossamer lash, cartridge, and micro-flex bond working together to create the most beautiful lashes in the world lashify launched in 2018 and today we are the leader and disruptor in lash technology.

                        Product Development and Design
                        Product Naming
                        Brand Voice
                        Brand Identity and Design Language
                        Brand Guidelines
                        Packaging System
                        Art Direction
                        Retail and Interior Design

                        Photography/ Cinematography: Kevin Kay, nothingmatters, Brad Lansil, Justin Joyner, Beau Nelson

                        Designer: Abigail Wiantono