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Sasha Dasaro  Brand Design and Creative Direction + Selected Work


Specialist in brand development, articulation and the execution of identity and product. Led by strategy and collaboration  I span the spectrum of  branding disciplines to create compelling design systems, packaging, digital, retail and experiential design.


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Dos Equis: The Most Interesting Man

EURO RSCG
GCDO: Hal Wolverton, Alicia Johnson
Art Director/ Senior Designer


Brand Campaign
The Most Interesting Man is a voluntary brand spokesperson for Dos Equis: he and Dos Equis share a point of view on life that it should be lived interestingly.