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Sasha Dasaro  Brand Design and Creative Direction + Selected Work


Specialist in brand development, articulation and the execution of identity and product. Led by strategy and collaboration  I span the spectrum of  branding disciplines to create compelling design systems, packaging, digital, retail and experiential design.


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CVS Health
Storebrand Packaging System
(Pharmacy)

Siegle+Gale

CVS Health is a pharmacy innovation company helping people on their path to better health.Creative development of CVS Storebrand packaging. Leveraging the CVSHealth brand language for pharmacy packaging, while improving the look-alike approach to competitor brands. Distinction is established by the introduction of black and use of heroic iconography.