Sasha Dasaro  Brand Design and Creative Direction + Selected Work

Multi-disciplinary creative specializing in a brands conceptual development, articulation and the execution of its identity. Led by research and strategy I span the spectrum of branding disciplines to create solutions in identity, design systems, packaging, digital, retail and experiential design.



CVS Health
Storebrand Packaging System


CVS Health is a pharmacy innovation company helping people on their path to better health.Creative development of CVS Storebrand packaging. Leveraging the CVSHealth brand language for pharmacy packaging, while improving the look-alike approach to competitor brands. Distinction is established by the introduction of black and use of heroic iconography.