Sasha Dasaro  Brand Design and Creative Direction + Selected Work

Specialist in brand development, articulation and the execution of identity and product. Led by strategy and collaboration  I span the spectrum of  branding disciplines to create compelling design systems, packaging, digital, retail and experiential design.



CVS Health
Storebrand Packaging System


CVS Health is a pharmacy innovation company helping people on their path to better health.Creative development of CVS Storebrand packaging. Leveraging the CVSHealth brand language for pharmacy packaging, while improving the look-alike approach to competitor brands. Distinction is established by the introduction of black and use of heroic iconography.