Sasha Dasaro  Brand Direction and Design + Selected Work


Multi-disciplinary creative specializing in a brands conceptual development, articulation and the execution of its identity. Led by research and strategy I span the spectrum of branding disciplines to create solutions in identity, design systems, packaging, digital and experiential design.


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CVS Health
Storebrand Packaging System
(Pharmacy)

Siegle+Gale


CVS Health is a pharmacy innovation company helping people on their path to better health.Creative development of CVS Storebrand packaging. Leveraging the CVSHealth brand language for pharmacy packaging, while improving the look-alike approach to competitor brands. Distinction is established by the introduction of black and use of heroic iconography.