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Sasha Dasaro  Brand Design and Creative Direction + Selected Work


Specialist in brand development, articulation and the execution of identity and product. Led by strategy and collaboration  I span the spectrum of  branding disciplines to create compelling design systems, packaging, digital, retail and experiential design.


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Baker McKenzie



SS+K

Associate Design Director

Brand Design

A new identity for Baker McKenzie, the leading global law firm. A fresh voice that is friendly and conversational, while confident, clear and direct. The Baker McKenzie “Basemark” is the closure of a complete thought. A graphic device that will activate throughout the brand system which alludes to a blinking cursor, correspondence and conversation.














Evolution of logotype



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